TouchLoyalty enables you to build loyal customers who are rewarded for returning again and again, increasing your profit margins. It gives regular customers, members, VIPs or even staff an instant discount on their purchases. Elaborate points schemes can also be created that incentivise customers to make repeat purchases for a deferred discount or other reward. Customer spending habits are tracked over time, allowing you to create and schedule promotions based on various criteria. Offer a customer their favourite drink if they visit during a quiet Wednesday lunch, or send a promotion to be used on their birthday. Together with comprehensive reporting and scheduling, management of points and discounts, and customer properties, TouchLoyalty builds loyalty in your brand.